Amazon Advertising call for proposals — Spring 2022
קרן | Amazon |
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מדינה | U.S.A. |
סוג | Research Grants |
תאריך אחרון | 15/07/2022 |
פקולטה | Engineering, Management, Social Sciences |
תיאור | Amazon Ads helps grows businesses and brand of all sizes. This mission includes (1) managing advertising for long term growth, (2) measuring incrementality and spillover effects in marketing, (3) helping advertisers take action to leverage online assets, (4) behavioral economics approaches to online bidding, and (5) detection of bias, fraud and collusion in advertising. proposals related to these themes and offer the following examples of research questions within each theme. Theme 1: Managing advertising for long term growth Theme 2: Measuring incrementality and spillover effects in marketing Theme 3: Helping advertisers take action to leverage online assets Theme 4: Behavioral economics approaches to online bidding Theme 5: Detection of bias, fraud and collusion in advertising
Funding: $80,000 Duration: 1 year
Research Authority due date: |
קבצים מצורפים | |
קישור | לאתר |
עדכון אחרון | עדכון אחרון: 06/07/2022 |